Siemens Digital Hearing Aids For Baby Boomers
“At long last..” a friend of mine recently said when hearing of Siemen’s new and “oh so nice” cool/hip/trendy/insert trendy word here range of digital hearing aids.
In an age where aging baby boomers with damaged hearing, thanks to listening to loud music on their sony walkman back in the 80’s, are still too vain to consider wearing a hearing aid, Siemens have brought out a funky range of colours and patterns — including lipstick red, fluorescent orange and leopard-skin print digital hearing aids just for this purpose.
It’s estimated that one in six boomers suffer from hearing loss. (And it’s likely that three of the remaining five forgot to get their hearing checked, while the other two just don’t like what they hear anymore and want to keep it that way.)
Aware that old and uncool boomers are terrified of looking old and uncool, one manufacturer is marketing the devices as “not your grandfather’s hearing aid.”
“It’s about self-expression,” said Tom Powers, a spokesperson with Siemens Hearing Instruments.
The price for a new siemens “digital hearing aid” starts at around £400 for one ear and will fit snugly in the ear.
The two remaining hurdles that seem to exist however in making this work are seemingly in getting people to have a hearing examination in the first place and, perhaps more importantly, the self actualization that they indeed have a problem with their hearing.
